Eight PlayBook Cohort 1: Learn How to Get More Customers and Increase Revenue with Social Media Ads 

How to Get More Customers Using Facebook & Instagram Ads | Eight Playbook Digital Ads Training Cohort 1

If you’ve ever boosted a post, spent money on Facebook or Instagram ads, and still struggled to get customers or sales… this is for you.

Many entrepreneurs, online vendors, and small business owners are active on social media but still struggle to convert attention into revenue. Likes and views are great, but without the right strategy, they rarely translate into real business growth.

That’s why Eight Playbook by Node Eight is launching its practical “Ads That Convert” Social Media Advertising Skills Track, designed to help you learn how to attract customers, generate leads, and increase sales using strategic social media ads.

This Course Is Designed For:

• Entrepreneurs and small business owners
• Online vendors and e-commerce businesses
• Freelancers and digital marketers
• Students and recent graduates
• Service providers and creators
• Anyone looking to grow a business, personal brand, or income online
  

What Is Ads That Convert?

Ads That Convert is a 6-week, beginner-friendly, practical course focused on teaching participants how to run social media advertising campaigns that deliver business results.

Using platforms like Facebook and Instagram, you’ll learn how to:

• Create compelling offers people want
• Build high-converting ad content
• Target the right customers
• Set up Meta ads properly
• Optimize ad budgets
• Track performance metrics
• Improve conversions
• Build customer acquisition systems

This is not theory-heavy learning. Participants will work on real campaigns, practical exercises, and guided assignments with support from the Node Eight marketing team.

Why Social Media Advertising Skills Matter Right Now

Social media is one of the fastest ways for businesses to reach customers, but many businesses waste money because they don’t understand why their ads aren’t converting, how to target profitable audiences, how to create effective content, or how to optimize campaigns for better performance.

Businesses today need people who can generate leads, increase revenue online, improve customer acquisition, and build better digital marketing systems.

And beyond growing your own business, these skills can help you freelance for clients, build a digital marketing career, offer social media ad management services, and create new income streams.

Instead of wasting ad spend, you can learn how to run ads strategically.

Worried About Cost or Experience? We’ve Made It Practical and Accessible

We understand that many business owners and young professionals need learning options that fit their schedules and budgets.

That’s why this program is designed to be:

• Beginner-friendly (no advanced experience required)
• Practical and implementation-focused
• Hybrid and flexible
• Affordable
• Built around real business growth

Pricing Options:

Online Standard – GHS 150

Includes: Live sessions, Recordings, Templates and resources

Premium Hybrid – GHS 500

Includes: In-person practical workshops, Ad review sessions, Priority support and Campaign feedback

So whether you’re learning online or in person, you can gain practical digital marketing skills without disrupting your work or business.

What You’ll Learn Over 6 Weeks

Key Learning Areas:

• Customer psychology and buyer behavior
• Creating offers people buy
• High-converting ad content
• Meta ads setup and targeting
• Budgeting and ad spend optimization
• Campaign metrics and performance analysis
• WhatsApp conversion systems
• Lead generation strategies
• Scaling successful campaigns

Apply Now for the Eight PlayBook Digital Ads Training Cohort 1

This cohort is designed for serious entrepreneurs, marketers, and professionals ready to stop guessing and start using social media advertising for measurable business growth.

Limited slots available. Click here to Register Now.

Shortlisted applicants will be contacted by phone at the numbers provided during registration. 

What Is Eight Playbook?

Eight Playbook is a practical learning initiative designed by Node Eight to equip young people and professionals with in-demand digital skills that can be applied directly to work, business, and income opportunities. Each program is hands-on and beginner-friendly, focusing on real-world projects rather than theory, so participants can confidently learn by doing.

It is built for anyone looking to start, switch, or upgrade their career path, providing a structured and flexible way to gain relevant skills and earn in areas like data analytics, design, marketing, and emerging tech.